Curriculum Vitae

Digital Marketer & Content Strategist

About

Languages: English, Mandarin (简体 & 繁體)

100% Singaporean

Willing to travel for work

Marketing and Communications Manager
ISS Facility Services Pte Ltd

Where I helped my company boost internal morale during a pandemic and adapt to communicating digitally.

Sep 2020 - Jan 2022:

• 360° communications

  • Internal and external communications

  • Craft monthly newsletters

  • Cover internal local stories (relating to COVID-19 and product/service development)

  • Manage media enquiries

  • Film and edit simple internal videos

  • Run internal townhalls

• Oversee the company’s marketing efforts, collaterals, content, and vendor liaison

• Work closely with the HR department to run internal campaigns to motivate frontline staff

• Support the adoption of refreshed global branding

• Regain control of local social media channels, and help the company adjust to digital marketing methods

ISS is a multinational facility management and cleaning company, with over 300,000 employees globe-wide. We faced the epic task of keeping the entire company motivated to fight the pandemic at the frontlines.

Marketing Manager
Lanturn

Where I moved my company from page 3 to page 1 on Google Search in under 3 months, and grew the organic traffic by 6x.

Oct 2019 - Jun 2020:

• Digital Inbound Marketing

• Oversee the company’s marketing efforts, collaterals, content, and vendor liaison.

• Digital Media Buy

• Events & Webinars

• Weekly Reports

Lanturn is a digital corporate secretary and accounting firm. I was fortunate to have a supportive team and a resilient Chief of Staff.

Content Specialist
Construct Digital

I was the go-to person for Digital COPY and content. From tweets and ads to entire landing pages, I had it all covered. I also supported pitches with content direction and strategy.

Oct 2018 - Sep 2019:

• Content & Copy Writing

  • Digital Ads (FB, GA, LI)

  • Social Posts

  • Blogs, EDMs, Landing Pages

  • Video Scripts

• Content Support for Events

• Pitch support; content strategy

Construct Digital is a digital martech agency. I am unreservedly grateful for the opportunity to stretch my mind and overcome various marketing challenges for well-established brands. It is a stint I will wholeheartedly recommend to anyone seeking personal growth.

Concept Planner
Click2View

I finally got the first strategy-related role I wanted, and crafted 1-2 creative content proposals every week.

Jun 2017 - May 2018:

• Content & Copy Writing

  • Blogs

  • Video Scripts

• Client Management & Project Coordination

• Proposals & Pitches

Click2View is a content agency, which specialised in videography work. The founder was a real pleasure to work for, and I had really talented teammates.

At times, I stepped in to assist in the execution of projects. The work included scripting, lending a hand at video shoots, sanity-checking video edits, and checking translations.

Marketing Executive
Seacad Technologies

This was where I did the work of 2 persons, and learnt about channel marketing and inside sales.

Jan 2017 - May 2017:

• Oversee the company’s marketing efforts.

• Content & Copy Writing

  • EDMs

  • Social Posts

• Collateral Production & Distribution

  • Brochures

  • Training Schedules

  • Swag

• Tradeshows

• Monthly Reports

• Liaison with vendors and Dassault Systemes’ marketing team.

SEACAD was a reseller for SOLIDWORKS, a 3D-CAD engineering software from Dassault Systemes. I’m grateful for the exposure to channel marketing and challenges faced by older SMEs.

Social Media Manager
(Freelance)

I grew comfortable with networking, and provided social posts for small local businesses.

Oct 2015 - Dec 2016:

• Copy Writing: Social Posts

• Basic Graphic Design & Branding

Due to my previous work at GloStart/Magnet, I met a lot of small business owners. A good number of them didn't qualify for the investments, nor did they quite need a full re-brand. Rather, some of them needed a bit of online awareness. Because I could do basic photography, craft content, and build their initial presence online, I served to meet that very basic level of need.

Copywriter
GloStart/MAGNET

I wore 2 hats, and learnt how to understand the health of businesses from their financials.

Mar 2015 - Sep 2015:

• Content Writing

  • Articles (Digital & Trade Magazines)

  • Website Copy

• Evaluation of financials & credit ratings of small business for investments

• Secretarial Work

GloStart was the branding arm of a newly-established private investment group called GLO. Magnet was a branding and website creation agency. The CEO of GloStart was also one of the founders of MAGNET. My contract listed me as a secretary, but I was doing work that didn't fall under a normal secretary's jurisdiction. I was responsible for vetting the financials and credit ratings of small businesses that were interested in expansion and investments. Because I researched and learnt a good deal about the businesses, it only made sense for me to write the copy for their websites and features on trade/investment magazines.

The opportunity was invaluable, because it helped me develop a strong business sense.

Project Executive
noisycrayons

I wrote the social media copy, chose the accompanying graphics, and created reports for clients.

Jan 2015 - Mar 2015:

• Copy Writing: Social Posts

• Social Media Performance Reports

noisycrayons was a social media agency, doing B2C work for mostly travel-related and FMCG brands. I was responsible for the content calendar, UGCs, responding to followers, and monthly reports. I’m thankful for the opportunity to transition from internships to properly remunerated work.

Education

Nottingham trent university (UK)
B(A) Hons in Media with Journalism
» 2011 - 2014

national junior college (SG)
GCE A Levels:
Knowledge & Inquiry, Biology, Chemistry, Mathematics

» 2005 - 2008 (Integrated programme)

Recent Certifications

Singapore management university
Graduate Certification in Communications Management
» December 2019

Hubspot CertificationS
» April 2019: Inbound
» February 2019: CoNTENT MARKETING

Tools

HUBSPOT | WORDPRESS | MAILCHIMP | Microsoft Dynamics Marketing

PHOTOSHOP | ILLUSTRATOR | CANVA

PLANABLE | SPRINKLR | SEMRUSH

Platforms

• FACEBOOK

• INSTAGRAM

• LINKEDIN

• TWITTER

• TELEGRAM